Summary: People don’t remember numbers, they remember stories. If you want to communicate your data-driven findings to an audience, and you actually want people to take action based on them, then you need to be able to tell a compelling story with your numbers. As they say “a pie chart didn’t change the world”, but the story of what it’s showing might.

Bio: Sophie Sparkes loves making data accessible. She works at Tableau on the Tableau Public team where she helps journalists, non-profits and bloggers visualise their data to tell insightful stories. She has a background in analytics and government.