Ticketmaster International operates in over 20 countries, receives over 500M yearly visits across their sites and processes over 20M orders. In this talk we will share how we are using the cloud and open source technologies to deliver insight for marketers, sales teams and other internal clients.

The talk focuses on how the Customer Insight team use Airflow and AWS to build robust data pipelines that can be managed by a small, agile team. The discussion will also look in more detail at Ticketmaster’s Affinity tool – a model and custom visualisation built using d3.js with the goal of driving marketing and discovery through a simple and intuitive interface.