Marco Bertetti – Data Scientist at Skyscanner
Summary: Contextual multi-armed bandits for widget optimization. Mobile applications and websites are growing more complex than ever, with new graphics, functionalities and widgets being added every day. In this ever-growing space it is important to develop new approaches to surface the right content to the right users as many time as possible. While A/B test is a widely used and solid technique, it is not always viable when the number of possible choices is very large, hundreds or thousands of tests would be required to find the best option for each situation. This talk will firstly provide an introduction to the muti-armed bandit problem. Then, a practical comparison between bandits and classic A/B testing will be shown. Closing with a practical Bandit implementation at Skyscanner.