How data helps keep King’s players happily crushing candy, 5 years since launch.

The Candy Crush franchise grew revenues over 2017, while Candy Crush Saga passed its 5th birthday. What keeps players coming back to enjoy King’s games for many years? I’ll share few of the ways that data science helps steer the business in the right direction.

Functional Lead for Data Science @ King. Phil provides technical leadership for analytics teams across King’s global offices. At King he has worked on diverse Data Science projects, from forecasting Customer Lifetime Value to content optimisation and AB testing new game features. He has spent the last 15 years working with big datasets to understand complex systems, from predicting flooding across the UK to playing quantum mechanical billiards.